AB: A PLAYLIFE STORY

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Amazon

AB: A Playlife Story by Alessandro Benetton, the Chairman of the Benetton Group, chronicles the parallel story of a businessman and a brand. The main focus explores how Benetton’s personal life has inspired Playlife, the brand he has successfully re-launched in Italy and throughout the world.

Interviewed by Paola Pollo, Benetton gives a frank account of his childhood in Treviso, his education in the United States, and subsequent journey that brought him to establish the Benetton Group.


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